Google Analytics

What is Google Analytics?

Google Analytics is a free tool that helps track and analyze website and mobile traffic, providing valuable insights into user activity. It allows businesses and website owners to monitor metrics such as page views, session duration, and traffic sources. Additionally, Google Analytics offers detailed reports on audience behavior, including which pages are most popular, how users navigate the site, and what content resonates with them. It also highlights trending keywords and other factors that drive traffic, helping businesses optimize their online presence. With its easy-to-use interface and comprehensive data reports, Google Analytics enables marketers to make informed decisions, improve user experience, and refine digital marketing strategies. Companies can better target their audience and enhance overall performance by understanding how visitors interact with their content.