A funnel is a visual representation of the different stages of a marketing campaign, illustrating the customer journey from initial interest to the final purchase. At the top of the funnel, many potential customers are introduced to the product or service, often through awareness campaigns, advertisements, or promotions. As these individuals progress through the funnel, they move into the consideration stage, where they evaluate the product or service based on their needs. Some people may drop off during this phase, reducing the total number. Those who advance to the decision stage, make the purchase. The funnel narrows as fewer people reach this final stage. By understanding and optimizing each stage of the funnel, businesses can improve their marketing strategies, better target their audience, and ultimately increase conversions. The funnel is essential for tracking customer behavior and refining marketing efforts.