An external link is a hyperlink that takes users from your website to another site or online resource. These links are useful for directing visitors to additional information, products, or services that your website may not offer. By incorporating external links, you can guide your audience to relevant content while also building connections with other websites. This can help improve your site’s credibility, increase traffic, and enhance user experience by offering more comprehensive resources. External links also contribute to SEO by signaling to search engines that your site is part of a broader online network.