The engagement rate measures how much interaction content receives on social media. It reflects user actions like clicks, shares, likes, and follows, offering insight into how effectively content resonates with an audience. By tracking engagement, brands and marketers can assess the success of their social media efforts and adjust strategies to boost audience interaction. A high engagement rate often indicates strong audience interest, while a lower rate suggests that content may not be connecting as intended. It’s a valuable tool for understanding audience behavior and refining marketing approaches.