Duplicate content arises when multiple web pages feature similar content. This can pose a challenge for search engine optimization (SEO), as it may confuse search engines about which page to prioritize. As a result, sites might experience lower rankings, impacting their visibility and traffic. To improve SEO performance, it’s essential to address duplicate content issues by consolidating similar pages or creating unique content for each one. This helps clarify the message for search engines and enhances user experience by providing distinct and valuable information.