Direct traffic

What is Direct traffic?

Direct traffic refers to website visits. When a user directly types the domain name into their browser’s address bar. This means the visitor already knows the website’s address and reaches it without using a search engine, social media, or any external link. Typically, direct traffic consists of users familiar with the brand or who have visited the site before. It also includes those who may have bookmarked the page or clicked on a saved link. This type of traffic is crucial as it often indicates strong brand recognition and loyalty, suggesting that visitors have a clear intention to access the website.