A Call to Action (CTA) prompt encourages online users to take a specific action, guiding them toward desired outcomes like purchasing something, signing up for a newsletter, or downloading a resource. Effective CTAs are clear, concise, and visually appealing, helping visitors understand exactly what to do next. Common examples include “Buy Now,” “Learn More,” “Sign Up,” and “Subscribe.” CTAs are crucial in driving conversions and achieving campaign objectives in digital marketing. A well-placed, result-driven CTA can significantly improve user engagement and lead to higher conversion rates, making it an essential tool for marketers to guide audience behavior and meet marketing goals.