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Cost per click

Cost per Click or CPC is a key metric that indicates how much advertisers pay for each click their ads receive. It helps measure the efficiency of pay-per-click (PPC) campaigns by showing the average cost incurred for each user interaction with an ad. To calculate CPC, divide the total amount spent on an advertising campaign by the total number of clicks the ads generated. A lower CPC means the advertiser pays less for each engagement, which can signal a well-optimized campaign. By monitoring CPC, businesses can adjust their ad budgets and bidding strategies to maximize the impact of their campaigns while keeping costs under control, ensuring they get the best possible return on investment.