The record of a user’s online activity on a website refers to Clickstream, capturing every click, page view, and interaction. It provides valuable insights into user behavior, preferences, and the path they take through a website. By analyzing clickstream data, businesses can understand how visitors navigate their sites, identify areas of interest, and enhance the user experience. Businesses track user journeys, measure website effectiveness, and optimize content with clickstream analysis. It can reveal which pages are most popular, where users drop off, and which links are most frequently clicked. This information can be used to improve website design, improve search engine optimization (SEO), and personalize content to better meet user needs.