Clickbait

What is Clickbait?

Clickbait is a deceptive practice to attract clicks or views by creating sensational or misleading headlines or thumbnails. These tactics often promise shocking, surprising, or outrageous content that may not be delivered. For example, a headline like “You won’t believe what happened after…” or a video thumbnail showing a person with a shocked expression are common examples of clickbait. While clickbait drives traffic effectively, it harms a website or channel’s reputation and alienates audiences. Creating genuine, informative, and valuable content for viewers is important, rather than relying on misleading tactics to attract attention.