Canonical tag

What is Canonical tag?

A canonical tag is an HTML element that helps prevent duplicate content issues in search engine optimization (SEO) by indicating the preferred version. When multiple pages have similar or identical content, search engines may struggle to determine which to rank higher in search results. With a canonical tag, webmasters can specify the “canonical” or primary URL, allowing search engines to understand which version should be indexed and ranked, Improving SEO performance and consolidating link equity, ensuring that any inbound links benefit the preferred page. Implementing canonical tags is essential for maintaining a well-optimized website and enhancing search visibility.