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Breadcrumbs

The term comes from the fairy tale Hansel and Gretel. It is a navigation aid that helps users track their path on a website and easily return to previous pages. Displayed as a horizontal trail, breadcrumbs show the user’s location in a site’s hierarchy, making navigation simpler and more intuitive. For example, a breadcrumb path might look like “Home > Men > Men’s Accessories > Watch.” This feature improves the user experience by providing clear navigation routes and reduces the bounce rate by encouraging users to explore other sections of the site. Breadcrumbs are especially useful for websites with complex structures.