Customers often have likenesses and emotional connections for certain brands, known as brand affinity. The level of loyalty towards a brand is sometimes so prominent that customers even overlook product quality and pricing. Customers remain loyal with a strong emotional attachment. And also recommend the brand to others and resist switching to competitors. Building brand affinity involves creating positive experiences, aligning with customer values, and fostering trust, all of which contribute to long-term customer relationships and sustained brand success.