Sometimes online visitors leave a website after visiting the homepage. There could be several reasons, such as slow loading time, poor navigation, etc. This phenomenon of leaving the website without proper engagement is known as the bounce rate. It is a key metric in digital marketing and website analytics, as it indicates how well audiences engage with a website. A high bounce rate suggests that visitors aren’t finding what they need or losing interest quickly, potentially signaling issues with content, design, or user experience. Reducing bounce rates is important for keeping visitors on the site longer, improving engagement, and increasing the likelihood of conversions or further interactions.