A bot is an automated software application designed to perform repetitive tasks while mimicking human behavior. Bots are widely used in digital marketing and customer service, automating tasks like responding to queries, managing social media accounts, and improving user engagement. The advantages of bots include increased efficiency, the ability to operate 24/7, and reduced workload for teams. However, they also come with downsides, such as lacking the ability to handle complex situations or provide personalized responses. In some cases, over-reliance on bots may lead to a less authentic user experience.