Anchor text is the clickable text within a hyperlink that guides users to another webpage or a different section of a website. It plays a key role in providing a visual cue, helping users understand the link’s destination before clicking. For maximum effectiveness, anchor text should be both relevant and descriptive, offering clear context about where the link will lead. Well-crafted anchor text not only improves the user experience by offering transparency but also encourages clicks, boosting engagement. Additionally, search engines use anchor text as a ranking factor, making it essential for SEO strategies.