In the context of digital marketing, an algorithm refers to Google’s search algorithm, a system of rules and calculations used to rank websites in search results. This algorithm analyzes various factors, such as keywords, site quality, and relevance, to determine which websites appear first in response to a search query. Understanding how the algorithm works is essential for businesses looking to improve their search engine rankings. By optimizing their websites to meet the criteria favored by the algorithm, companies can increase their visibility, drive more organic traffic, and improve their overall online presence. Algorithm updates can impact rankings, making ongoing SEO efforts crucial.