AdWords, also known as Google Ads, is Google’s advertising platform that allows businesses to display sponsored links on search result pages. When you search for something on Google, the results often include ads relevant to your query, typically appearing at the top or bottom of the page. These sponsored links are examples of search ads, and businesses pay to have their links shown when specific keywords are searched. AdWords helps companies increase visibility, drive traffic, and attract potential customers by targeting specific search terms, making it an essential tool for digital marketing and lead generation.