In digital marketing, abandonment rate means two things. First, it represents the percentage of visitors who leave a website after only viewing the homepage, commonly known as the bounce rate. Second, it refers to buyers adding products to their online shopping cart without completing the checkout process. Both types of abandonment are critical metrics for businesses, as they highlight areas where customer engagement or conversion may be lacking. Reducing abandonment rates is essential for improving user experience, boosting sales, and maximizing the effectiveness of digital marketing strategies.