The performance of websites and the impact that has, has been well documented over the years. In 2007 Amazon reported that for every 100 ms increase in load time of Amazon.com their sales decreased by 1%. Google also reported similar results in 2006 with their Google Maps product. Google found that by reducing the size of the page from 100KB to 80KB, their traffic shot up by 10% in the first week and then 25% in the following three weeks. For the Googles, Yahoos, Amazons and eBays, slow websites mean fewer users and less happy users and thus lost revenue and reputation.
Even if you don’t have millions of users (yet) like Google and Yahooo, consider one very important thing: people are consuming the Web nowadays less with fast connections and home computers and more with mobile phones over slow wireless and 3G connections, but they still expect the same performance. Waiting for a slow website to load on a mobile phone is doubly annoying because the user is usually already in a hurry and is paying by the byte or second.
We are very clear that monitoring the performance of a website is a must and should not be ignored, its an integral part of our CMS development and design workflow.
Here are few things we do make sure our client get high performance website -
- Optimized code, Database Queries and HTML for better performance.
- Optimize Images to ensure minimum load time.
- Minimizing HTTP Requests.
- Compressed output.
- Cache at different levels.