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We believe that well-planned PPC advertising can generate more leads and sales. Are you tired of online ads that don't quite hit the mark? We're here to assist you. As a leading PPC agency in Chennai, we've had the opportunity to help businesses in attaining success with their online advertising efforts. We recognize that today's PPC campaigns require a deep understanding of various elements like keyword research, bidding strategies, compelling ad copy, and data-driven analysis. That's where we, as a leading pay-per-click company in Chennai excel.

We don't just run ads; we strategize, brainstorm, and optimize for maximum impact. Our team of Google Certified professionals and Bing-accredited experts create customized campaigns proven to generate high ROI. With 17 years in the field, we've helped businesses of all sizes, from giants to startups, nonprofits to international clients, achieve their PPC goals.

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Where to place Ads?

There are majorly 9 types of Google Ads that you can choose from, each with its strengths and purposes:

Mainly in Google Adwords, there are 9 types of targeting. Each comes with its strengths and purposes. Which mode will suit you completely depends on the industry and what business goals you want to achieve.

  1. Search Ads (Text Based Ads) These are relevant if there is already a search market in place for your products and the Ad is displayed mainly on search engines.
  2. Display Ads (Banner Ads, Image Ads, Video ads) These are mainly contextual targeting. For instance, if somebody is reading through websites/blogs related to this subject or closely similar subjects, Ads are shown to them. In case you are a real estate agent, your PPC advertisement should be placed on the websites of top-ranked property developers, housing financers, and property marketers.
  3. Shopping Ads (product listing ads) These are needed to showcase your products with images, titles, and prices directly on Google Shopping and other partner websites. They are a great way to promote your products to people who are already shopping for similar items.
  4. Video Ads Google Video Ads can be placed on YouTube and other websites and apps. They are a great way to tell a story about your brand or product and capture people's attention. This is extremely effective when applied strategically to a PPC campaign. As a prominent PPC service provider in Chennai, we can assist you in creating captivating video ads that are suited to your target demographic and campaign objectives. There are different formats for video ads, including skippable in-stream ads, non-skippable in-stream ads, in-feed ads, bumper ads, and outstream ads.
  5. Discovery Ads Google These appear on Google Discover and other partner feeds. They are a great way to showcase your brand or product to people who are browsing content that is relevant to their interests.
  6. Performance Max Ads Performance Max Campaigns allow you to create ads that can appear on all of Google's advertising channels, including Search, Display, YouTube, Discover, Gmail, and Maps. Performance Max campaigns use Google's AI to optimize your ad delivery for conversions.

What else we do for businesses in PPC ?

  1. Creating Ad copies Creating a fabulous ad copy is a must. Remember, a fabulous ad copy is one of the most crucial tools you have to convey to your visitors that you can address their needs and that what you offer is exactly what they're looking for. Your writing should stand out from the rest.
  2. Interactive landing page: A landing page is something closely similar to your drawing room, and it must be the most effective page on your website. Especially for campaigns driven by pay-per-click services in Chennai, a well-designed landing page is crucial.
    Make sure your landing page is not just good but has the potential to convert visitors. You surely do not send out invitations to your guests before decorating your home nicely...right? The situation is almost similar.
    Let the landing page talk to the visitors. A visitor is generally floored by an interactive landing page which has crisp messaging, and gives a quick idea that ‘we have what you are looking for”. For example, on real estate websites, it is advisable to add crisp and clear images, as photos are always desirable for these sites.
  3. Website creation and upgradation You can’t afford to ignore your website! - Your overall website should be able to grab visitors' eyeballs. Remember that a website is essentially a brochure that speaks about your business. A classy website design is important, but even more important is designing the website with the right UI and UX. Remember that if a visitor lands on your website once and likes it, chances are they will visit again, and you don't want to miss out on this opportunity!

Therefore, if you are not targeting your customers online, perhaps, you are losing big!

Generating leads for your business is easy with PPC. However, effective implementation of PPC strategies is crucial for maximizing results. Our expertise and proven track record can help you achieve PPC success. Contact us today to learn how we can help you generate more leads and grow your business.

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