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Optimal Google Business Visibility: Google Listing Completion with Zero Duplicate Entries

Bandhan Bank is one of India’s fastest-growing private sector banks, dedicated to bridging the financial inclusion gap.Operating over 6,000 outlets nationwide, the bank serves more than 4 crore customers, delivering world-class banking with a mission to empower underserved communities.

Client’s Business Goals

  • Create Google Business Listings (GMB) for 1,107 branches.
  • Eliminate duplicate and inaccurate listings to ensure consistency.
  • Overcome address validation challenges for suburban and rural branch locations.

Challenges

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Google’s location validation restrictions for small or remote branch locations.

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Difficulty in obtaining precise address details due to the interior nature of branches.

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Risk of account suspension due to duplicate or inaccurate listings.

TechShu Solutions

  • Data Collection and Validation
    • Maintained close coordination with Bandhan Bank to gather accurate address details for each branch.
    • Regular follow-ups ensured timely Google verification code acquisition.
  • Custom API Development
    • Developed a custom API to extract precise latitude and longitude for all branch locations, enabling accurate GMB listing creation.
  • Duplicate Listing Elimination
    • Implemented a comprehensive strategy to identify and remove duplicate listings, ensuring clarity and consistency.

Results

90%

of the 1,107 targeted GMB listings successfully created within the stipulated timeframe. Addressed validation challenges, with only a small percentage remaining due to unavailable information from the client.

duplicate listings, ensuring clean and organized branch representation.