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90% Flats Sold In 5 Months: ELV Cosmopolis’s Digital Marketing Triumph

ELV Cosmopolis is a premium real estate project located on the outskirts of Hyderabad. Despite its location challenges, the project aims to attract quality leads and secure sales for luxury flats. The client sought a robust digital strategy to enhance branding, engagement, and reach.

Client’s Business Goals

  • Generate Quality Leads and Drive Sales:Achieve substantial flat sales while keeping the cost per lead (CPL) around below ₹3000.
  • Increase Branding and Engagement:Boost reach and awareness across key social media platforms like Facebook, Instagram, and LinkedIn.
  • Drive Organic Growth:Enhance the client’s social media presence and organic reach.

Challenges

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Remote Location:

The property was situated in a non-residential, peripheral area of Hyderabad.

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CRM Limitations:

Over 50% of leads were not captured in the CRM database, affecting lead tracking and follow-up.

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Limited Sales Support:

The client’s internal sales team faced significant limitations in supporting lead conversions.

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Budget Constraints:

Card-related issues led to ads being paused for 12-15 days each month, impacting campaign continuity and efficiency.

TechShu Solutions

  • Landing Page Optimization:
    • Improved the landing page UI/UX to enhance user experience and increase ad performance.
  • Diverse Advertising Strategy:
    • Ran targeted ads across various platforms:
      • Google:Used Search, Display, Discovery, and Performance Max ads.
      • Facebook:Implemented Carousel, static, and remarketing ads.
    • Conceptualized platform-specific communication and video content to maximize impact.
  • Facebook Campaign Management:
    • Closely monitored and optimized Facebook ads with niche targeting and strategic messaging, leveraging it as the best-performing channel.
  • Content and Engagement Strategies:
    • Enhanced organic growth on Facebook, Instagram, and LinkedIn by focusing on content engagement and brand storytelling.

Results

32%

Customer acquisition cost (CAC) attributed solely to ad campaigns for flats sold.

90%

Of flats sold out by September 2022 via digital ads promotional efforts

80%

Reduction in CPL compared to the target.

30%

Increase in organic Facebook reach.

25%

Growth in Instagram followers organically.

30%

Boost in LinkedIn followers, contributing to broader brand reach.

Additional Insights:Despite the ads running at only 50% efficiency due to card limitations and periodic stoppages, the campaign achieved substantial results, showcasing the effectiveness of the tailored digital approach