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8X Growth In Lead Generation & 3X Surge In Sales: Bengal Peerless’s Digital Success Story

Bengal Peerless is a renowned real estate company focused on delivering secure and affordable housing. With a track record spanning 16 years and completed projects valued over ₹1,000 Crore, the company is a trusted name in the real estate sector.

Client’s Business Goals

  • Boost Sales and Lead Generation:Drive quality leads for properties with an average selling price of ₹2-2.5 Crores.
  • Enhance Brand Reputation:Strengthen online reputation management by addressing feedback promptly.
  • Highlight Property Hygiene and Safety:Utilize social media to showcase property safety features and promote trust.

Challenges

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Targeting High-Quality Leads:

Ensure leads match budget, location, and possession criteria.

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Effective Campaign Tracking:

Integrate marketing tools to closely monitor campaign performance and automate customer engagement.

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Budget Allocation:

Strategically distribute the budget across channels and identify target groups efficiently.

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Competitive Market:

Navigate competition from properties within the same locality.

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Visual Constraints:

Rely on high-quality images to promote premium properties, which are essential for attraction.

TechShu Solutions

  • Mobile-Centric Website Enhancement:
    • Prioritized a user-friendly, responsive website to cater to 80% of mobile traffic.
    • Conducted A/B testing on various landing pages for optimal user experience and higher engagement.
  • Strategic Paid Media Campaigns:
    • Allocated budgets effectively across customer funnel stages.
    • Search Ads (BOF):Targeted 80% of the search market share with detailed keyword research and machine learning for campaign improvement.
    • Display & YouTube Ads (MOF):Targeted users with search intent, focusing on HNIs through demographic targeting and varied ad formats.
    • Facebook & LinkedIn Ads:Profiled affluent job roles like CXOs, doctors, and lawyers. Incorporated behavioral insights for precise targeting.
    • Remarketing:: Used data-driven strategies for targeted re-engagement.
  • Communication Strategies:
    • Tested diverse messaging and innovative CTAs like “Get an Online Demo” to adapt to pandemic restrictions.
  • Tracking and Automation:
    • Integrated CRM solutions for comprehensive tracking and performance analysis.
  • Email Campaigns:
    • Regularly nurtured leads through targeted email campaigns to maintain interest and engagement.
  • Organic SEO Activities:
    • Optimized Google’s local business pages for enhanced local search presence.
    • Optimized Google’s local business pages for enhanced local search presence.
  • Social Media Management:
    • Developed a monthly content calendar and boosted strategic posts for greater reach.
    • Monitored and responded promptly to user reviews.
  • Competitor Analysis:
    • Studied competitor keywords, backlink strategies, and ad communications for insights and opportunities.

    • Results

    Achieved within 6 months:
    Double-digit crore sales

    only from digital marketing campaigns

    3X

    Increase in organic traffic within the first 3 months.

    8X

    Growth in lead generation from the 3rd month.

    3X

    Surge in sales from the 3rd month.

    3X

    Reduction in cost-per-lead from the 4th month.

    1000+

    Quality leads generated, with a30%qualification rate

    30

    On-site visits driven by the campaigns within 6 months.