One of the best hotel management colleges in India that offers globally recognised International degree in Hospitality Management.
Client’s Business Goals
- Increase both the quantity and quality of leads.
- Reduce Cost Per Acquisition (CPA) significantly.
- Enhance branding and engagement through social media marketing.
Challenges
High CPA hindering cost-effective lead generation.
Consistant lead flow was missing.
Limited engagement on social media platforms.
TechShu Solutions
- Paid Advertising Campaigns
- Launched search ads to prioritize lead generation and ensure high-intent traffic.
- Leveraged remarketing and profile targeting on Facebook to re-engage potential leads.
- Enhanced Tracking and Analytics
- Implemented advanced tracking tools to monitor campaign performance and optimize strategies.
- Social Media Optimization:
- Regularly updated Facebook and Twitter with engaging content.
- Achieved a 5.42% engagement rate on Facebook through strategic content planning.
- Website Hygiene and Enhancements
- Maintained website cleanliness by adding new pages and ensuring seamless navigation for a better user experience.
Results
150%
increase in leads with the same budget, showcasing high efficiency in campaigns.
705%
reduction in CPA, demonstrating remarkable cost optimization.
765%
growth in Facebook followers, significantly enhancing the brand’s online presence.
2470%
surge in Facebook post reactions, reflecting improved audience engagement and branding success.