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705% Reduction in CPA: A Data-Driven Growth Plan

One of the best hotel management colleges in India that offers globally recognised International degree in Hospitality Management.

Client’s Business Goals

  • Increase both the quantity and quality of leads.
  • Reduce Cost Per Acquisition (CPA) significantly.
  • Enhance branding and engagement through social media marketing.

Challenges

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High CPA hindering cost-effective lead generation.

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Consistant lead flow was missing.

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Limited engagement on social media platforms.

TechShu Solutions

  • Paid Advertising Campaigns
    • Launched search ads to prioritize lead generation and ensure high-intent traffic.
    • Leveraged remarketing and profile targeting on Facebook to re-engage potential leads.
  • Enhanced Tracking and Analytics
    • Implemented advanced tracking tools to monitor campaign performance and optimize strategies.
  • Social Media Optimization:
    • Regularly updated Facebook and Twitter with engaging content.
    • Achieved a 5.42% engagement rate on Facebook through strategic content planning.
  • Website Hygiene and Enhancements
    • Maintained website cleanliness by adding new pages and ensuring seamless navigation for a better user experience.

Results

150%

increase in leads with the same budget, showcasing high efficiency in campaigns.

705%

reduction in CPA, demonstrating remarkable cost optimization.

765%

growth in Facebook followers, significantly enhancing the brand’s online presence.

2470%

surge in Facebook post reactions, reflecting improved audience engagement and branding success.