6X Increase in Leads & 3X decrease In CPL : XED Institute’s International Market Breakthrough

XED Institute provides executive education globally, partnering with Ivy Leagues and top universities to offer specialized programs for senior leaders. The aim was to enhance lead generation across international markets.

Client’s Business Goals

• Quality Leads for Programs:Secure targeted leads for executive programs.
• Integrated Digital Strategy:Implement a cohesive plan to attract potential students.
• Budget Efficiency:Maximize results within changing budget constraints.

Challenges

COVID-19

The pandemic shifted student priorities towards job security, affecting course interest.

Saturated Market

Dubai’s market had many established educational competitors.

Budget Fluctuations

Unstable budget allocations required agile adjustments.

TechShu Solutions

• Geo-Demographic Expansion
  • Expanded campaigns beyond Dubai to include Egypt, Bahrain, Qatar, and Saudi Arabia.
• Facebook Lead Generation:
  • Executed targeted ads tailored to pain points of potential learners.
• Ongoing Optimization:
  • Real-time adjustments to maintain and improve campaign outcomes.

Results