Wondering About the Pricing of Our Services?

Agency Fee Calculator

48% Of Flats Sold Via Digital Campaigns: Columbia Pacific’s Journey To Lead Generation Success

Columbia Pacific Communities is India’s largest and most preferred senior living community operator. Each community is designed to foster connection and support, reflecting the best of its local environment and tailored to senior residents’ needs.

Client’s Business Goals

  • Establish Brand Ethos:Communicate that the essence of community living is connection, highlighting the unique offerings of each senior living community.
  • Enhance SEO and Website Traffic:Increase the visibility of the website and improve search engine rankings.
  • Generate Qualified Leads:Obtain market-qualified leads (MQLs) with a high qualification rate of 30-40%.
  • Strengthen Digital Presence:Build awareness and reach across relevant platforms to support brand positioning and business growth.

Challenges

#

Overwhelming Lead Volume:

Successfully running ad campaigns led to a surge in lead volume that exceeded the client’s capacity to manage effectively.

#

Intermittent Campaign Pauses:

Ads had to be stopped periodically due to limited client resources, impacting optimal campaign performance.

TechShu Solutions

  • Website Restructuring and SEO Best Practices:
    • Conducted a comprehensive website audit and applied best SEO practices.
    • Enhanced website structure, optimized meta tags, improved site speed, and ensured a responsive design to boost user experience and search engine visibility.
  • Content Marketing for Brand Building:
    • Developed an informative content strategy to engage and educate the target audience about the benefits of senior living communities.
    • Produced high-quality, authoritative content to position Columbia Pacific Communities as a market leader.
  • Lead Generation Campaigns on Facebook and Google:
    • Executed targeted lead generation ads with compelling creative content and strong CTAs.
    • Focused on relevant demographics to drive high conversion rates.
  • Continuous Campaign Monitoring:
    • Maintained rigorous tracking to monitor ad performance and adjust strategies for optimal lead quality.
    • Analyzed campaign data to refine targeting and improve lead generation results.
  • Strategic Digital Channel Utilization:
    • Used insights from past campaigns to identify effective digital channels.
    • Prioritized budget allocation to platforms yielding the best engagement and lead quality.

Results

5000+

Leads generated, with a qualification rate of50%, surpassing the30-40%target.

120%

Increase in brochure downloads, demonstrating stronger engagement.

48%

Of total flats sold, attributed solely to digital ad campaigns and organic SEO.

Improved Website Traffic:

Significant growth in site visits and search engine rankings.

Enhanced User Experience:

Through website restructuring and better navigation, which contributed to improved visitor interactions.

Higher Conversion Rates:

Achieved by consistently monitoring and optimizing lead generation efforts.