47% Conversion Rate: The Presidential Tower’s Digital Strategy Drives Premium Sales

The Presidential Tower is an iconic 50-story luxury residential building located in Rajajinagar, known for its state-of-the-art architecture and offering an exclusive lifestyle. With 3-4 BHK luxury residences starting at ₹3.29 crore, it caters to the elite looking for unparalleled luxury and prestige.

Client’s Business Goals

• Create a Compelling Brand Story:Establish The Presidential Tower as more than just a luxury flat, but as an embodiment of an opulent lifestyle.
• Build Organic Brand Awareness:Promote the brand’s ethos and highlight the exclusivity of its offerings on social media.
• Generate Leads and Drive Sales:Secure 15-20 leads per day with a conversion rate target of 35-40%.

Challenges

Location Disadvantage:

Despite its luxury status, the property was located in an industrial area rather than a typical upscale neighborhood.

Limited Visual Assets:

The primary promotional resources included only 4-5 images, limiting visual storytelling potential.

TechShu Solutions

• Phase 1: Organic Content Marketing:
  • Developed engaging, high-quality content related to luxury living and the exclusive lifestyle associated with The Presidential Tower.
  • Managed social media marketing campaigns, leveraging Facebook for brand awareness and engagement through static and video content. Focused on establishing the brand story before promoting sales.
  • Implemented strategic email marketing campaigns to nurture potential leads, inform them about updates, and drive traffic to the website and social media channels.
• Phase 2: Paid Strategic Ad Communication:
  • Launched targeted Facebook and Google search ads to overcome location disadvantages.
  • Utilized remarketing ads later in the campaign to re-engage interested users.
  • Monitored Facebook ads closely, adjusting niche targeting and communication strategies to maximize engagement and lead quality.

Results