SBI General Insurance, backed by the trusted legacy of SBI, is one of India’s fastest-growing private general insurers. Established in 2009, the company has expanded significantly, growing from 17 branches in 2011 to a nationwide presence of over 140 branches, delivering reliable and comprehensive insurance solutions across the country.
Client’s Business Goals
- Establish a robust digital presence to boost visibility and website traffic.
- Achieve robust organic growth through best SEO practices.
- Redesign the website with a modern single-page format to minimize traffic loss and improve user engagement.
Challenges
Limited online visibility in a competitive insurance market.
Inefficient website structure, leading to suboptimal user engagement and conversions.
TechShu Solutions
- SEO Enhancements
- Conducted in-depth keyword research and optimized 5,000+ website pages. Implemented technical SEO practices and regular audits. Achieved 500 high-quality backlinks through targeted link-building activities.
- Website Redesign
- Migrated the website to a Single Page Application (SPA) format, ensuring no traffic loss through careful 301 redirects and duplicate content fixes.
- Content Marketing
- Published 500+ monthly content pieces, including blogs and enhanced website pages, to drive traffic and engagement.
- Marketing Automation
- Integrated personalized email campaigns and targeted user marketing initiatives for better customer engagement.
- Online Reputation Management
- Actively monitored online conversations to address feedback promptly and maintain a positive brand image.
Results
305%
growth in keyword rankings, exceeding the target of 17 keywords in the top 20 to achieve 77 keywords.
160%
more monthly website views than the target given
70%
growth in on-site conversions and a 3000% increase in callback query submissions.
60%
increase in users on site