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305% Growth in Keyword Rankings: Our Robust SEO Growth Blueprint

SBI General Insurance, backed by the trusted legacy of SBI, is one of India’s fastest-growing private general insurers. Established in 2009, the company has expanded significantly, growing from 17 branches in 2011 to a nationwide presence of over 140 branches, delivering reliable and comprehensive insurance solutions across the country.

Client’s Business Goals

  • Establish a robust digital presence to boost visibility and website traffic.
  • Achieve robust organic growth through best SEO practices.
  • Redesign the website with a modern single-page format to minimize traffic loss and improve user engagement.

Challenges

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Limited online visibility in a competitive insurance market.

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Inefficient website structure, leading to suboptimal user engagement and conversions.

TechShu Solutions

  • SEO Enhancements
    • Conducted in-depth keyword research and optimized 5,000+ website pages. Implemented technical SEO practices and regular audits. Achieved 500 high-quality backlinks through targeted link-building activities.
  • Website Redesign
    • Migrated the website to a Single Page Application (SPA) format, ensuring no traffic loss through careful 301 redirects and duplicate content fixes.
  • Content Marketing
    • Published 500+ monthly content pieces, including blogs and enhanced website pages, to drive traffic and engagement.
  • Marketing Automation
    • Integrated personalized email campaigns and targeted user marketing initiatives for better customer engagement.
  • Online Reputation Management
    • Actively monitored online conversations to address feedback promptly and maintain a positive brand image.

Results

305%

growth in keyword rankings, exceeding the target of 17 keywords in the top 20 to achieve 77 keywords.

160%

more monthly website views than the target given

70%

growth in on-site conversions and a 3000% increase in callback query submissions.

60%

increase in users on site