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15,000+ Organic Visitors & 1 Million Organic Impressions Monthly : Elevating Karnavati University’s Digital Presence

Karnavati University (KU) is a premier integrated university located in Gandhinagar, near Ahmedabad, India. The institution offers a range of undergraduate and postgraduate programs for both domestic and international students and strives to be a leader in higher education through innovation and quality learning.

Client’s Business Goals

  • Improve Online Reputation:Address and enhance online reviews and maintain positive feedback on third-party platforms.
  • Enhance SEO Rankings:Achieve first-page rankings for targeted keywords to boost organic traffic.
  • Increase Website Engagement:Improve user interaction metrics and reduce bounce rates.
  • Drive Organic Leads:Generate high-quality leads through better online visibility.

Challenges

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Dynamic Course Names

Frequent changes in course names affected content consistency and SEO rankings.

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Extensive Website

Managing and optimizing over 1,200 web pages for SEO and user experience was complex.

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Reputation Management

Addressing negative reviews and ensuring positive interactions across review platforms were crucial to building trust.

TechShu Solutions

  • SEO Optimization
    • Implemented on-page SEO strategies and created content for both website pages and off-page submissions.
    • Made structural website changes for better SEO performance, targeting specific keywords and ensuring interlinked, optimized content.
  • Keyword Targeting and Tracking
    • Developed a comprehensive list of target keywords and integrated them across web pages to boost performance KPIs.
    • Set up multiple tracking mechanisms to monitor the effectiveness of lead sources.
  • Front-End Enhancements
    • Focused on improving the website’s structure, implementing FAQs, and creating new pages to support user engagement and analytics metrics.
  • GMB and Reputation Management
    • Optimized the Google My Business (GMB) profile with creative postings and maintained an up-to-date online presence.
    • Addressed third-party review platforms (e.g., CollegeDunia, Shiksha, Career360) and upvoted positive reviews to enhance online perception.
  • Website Structure and Content Framework
    • Ensured logical categorization of content to streamline updates and maintenance.
    • Enabled real-time updates for course name changes and other critical information to keep the site current and relevant.
    • Designed for scalability to easily accommodate new content without major overhauls.

Results

15,000+

Steady monthly organic website visitors, surpassing annual traffic goals.

1,000,000

Monthly organic impressions, signifying enhanced online visibility.

4,000+

Organic leads generated, showcasing effective lead-capture strategies.

26

Top keywords ranked on page 1 of search engine results, boosting search traffic.

Additional Outcomes

  • Expanded Digital Mandate:Due to consistent performance, TechShu secured additional projects for UID (Unitedworld Institute of Design), UWSB (Unitedworld School of Business), and KSD (Karnavati School of Dentistry).