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05
Aug

6 Image Marketing Lessons from Zomato

By: TechShu
Zomato is one of the few brands that have excelled in content marketing. And if you analyze their content marketing strategy, you'll find images playing an important role. Here we've analyzed a couple of their posts. Read on to explore. 
 
 
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03
Aug

7 eCommerce Predictions to Get You Ready for 2016

By: TechShu
2015 is half gone and we’re getting ready to revise our marketing strategy for 2016. A new year brings in new challenges, especially if you’re into eCommerce. In this article, we’ve jotted down the eCommerce trends to make you prepared for 2016. 
 
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29
Jul

Discover The Best Digital Marketing Mix For Small Businesses

By: TechShu
Digital marketing is the solution to all your marketing queries. It’s cost-effective and measurable. However, there are many issues that a small business can face during marketing the business online. Budget constraint, competition from big brands, and selecting the right channels are a few of them. 
 
However, in this article, we’ll discuss three major wings of digital marketing that every small business must explore. 
 
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28
Jul

9 Reasons Why Your Content Marketing Fails

By: TechShu
What is ‘content marketing’ to you? Ever wondered why it did not work for you?
 
Content marketing, now, is an umbrella term for everything related to content; from blog to social media updates; from images to video. So, even if you succeed in any one or a few of these and fail in one, your overall effort might be considered as a failure as a whole. 
 
In this article, we will let you go through some factors that might be the reason for your content marketing failure.
 

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28
Jul

A. P. J. Abdul Kalam: Your Legacy Will Live On

By: TechShu
Category: 

Kalam Sir has left us with a legacy that'll continue to motivate & inspire us. His thoughts, ideas and teachings have touched people from different walks of life in more than one ways. Here're a couple of quotes ( there're many) by Kalam Sir that's inspired us and will continue doing so. 

 

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24
Jul

8 Stages Of Online Reputation Management

By: TechShu
Let’s face it. If you’re online, you will get criticism in one way or the other. And one negative buzz might ruin the entire game for you. Take a look at an example to understand it better. 
 
The best way to deal with all the uncertainties is, be prepared for it in advance. In this article, we have jotted down 8 stages to make you prepared for any online crisis.
 
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22
Jul

Direct Winners Cannes Lion 2015

By: TechShu
Category: 

FCB Chicago for Kmart and Joe Boxer's "Joe Boxer Inactivity Tracker" (gold)

 
You must have heard of the wearable devide that tracks your calorie burning rates while working out. Now you have a tracker that calculates your idleness. 
 
 

R/GA New York for The Ad Council's "Love Has No Labels" (gold, two silvers)

 
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21
Jul

Mobile Lion Winners, Cannes Lion 2015

By: TechShu
Category: 

R/GA New York for Equinox (gold, silver, bronze)

If you want to witness the next generation fitness program, you must watch this spot.
 

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18
Jul

U.S. Promo & Activation Winners Cannes Lion 2015

By: TechShu
Category: 

LifePaint campaign for Volvo - Agency: Grey London

 
Every year, more than 19k bikers meet with accidents on road in the UK. Volvo presents a life paint that offers a unique shininess in the dark. This ad shows you how  it helps bikers. 
 
 

Prevent Gun Violence's "The Gun Shop" (two golds, silver) - Agency - Grey New York

 
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17
Jul

Cannes Lion 2015 Outdoor Awards

By: TechShu
Category: 

Unicef Fatty, Nerd – 2 Gold Lions - Agency: PROLAM Y&R

This is an anti-cyberbullying campaign with the copy, "One shot is enough”. 
 

Ecofill Ink Cartridges - Gold Lion - Agency: Ogilvy & Mather Colombia

This hilarious Colombian campaign shows how it affects your work when you’re running out of printer ink cartridge. 

 

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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project