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24
Jan

10 Content Marketing Tips For 2016

By: TechShu
 
Content has always been, and continues to be, at the centre of digital success. However, the dynamics of successful content marketing campaigns are constantly changing, and only the companies that can adapt to this changing scenario can expect content marketing success in the long run.  In 2016 we're going to see companies producing more content.
 
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19
Jan

Top 2015 mistakes hurting your digital marketing ROI

By: TechShu

 

The article was published in the Entrepreneur magazine ( the shorter version). Here's the extended version 

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13
Jan

Emoji : The New Friend of Marketers

By: TechShu
 
First things first - in 2015 Oxford Dictionaries' Word of the Year was not a word! It was an emoji. It's the tears of joy emoji. 
 
 
 
 
 
 
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06
Jan

50 Digital Marketers We Recommend Following on Twitter, Right Now!

By: TechShu
 
 In 2016, it makes sense to follow all of them, to have a good idea regarding how the digital landscape will change. 
 
 

1. Jay Baer (@jaybaer)

 
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02
Jan

Digital Marketing Must Reads Of 2015

By: TechShu

 

Amid all the digital marketing noise, did you miss out on these contents last year? The list includes survey results, blogs, videos & expert predictions. 

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29
Dec

What Went Viral In 2015? But Not For Good Reasons

By: TechShu
 
 
Blame it on humour gone wrong, sloppy copy or plain misfortune - these brands somehow couldn't put their best feet forward when communicating with users online and offline. In 2015 we saw well-intentioned campaigns failing due to poor timing,  disgruntled employees taking over company's official Twitter account, nauseating Twitter polls + content that didn't simply hit the right note with the audience. Here, we share 10 such incidents that were talked about - but not in a good sense. 
 

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14
Dec

Campaigns That Went Viral in 2015

By: TechShu
Category: 
Every year, we come across hundreds of advertisements, on an average. However, many of these ads just shamelessly endorse products and are quickly forgotten. But then, there are advertisements that tap into our emotions, make us think, bring a smile to our lips, or perhaps a few tears to our eyes. These are advertisements that rise above their purposes and achieve something greater. In 2015, we came across 15 advertisements that pulled off this difficult task. Take a look:
 

1) Choose Beautiful (Dove)

 
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31
Oct

How To Research Your Audience And Your Competitors With Facebook Graph Search?

By: TechShu
 
Will you feel excited if we tell you that you can find your perfect audience on Facebook? Of course, you would. So, how about a tool that will help you do  a thorough research on your potential customers as well as spy on your competitors?
 

Presenting Facebook Graph Search

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16
Oct

Digital Marketing News You Can’t Afford To Miss This Week (Oct 9 to 16)

By: TechShu
 

1) Social media usage: 2005-2015 by Pew Research Center 

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09
Oct

7 App Store Optimization Tips to Make Your App SEO-Friendly

By: TechShu
You have built a great mobile app. Now you need to optimize your app, so it appears on top in the concerned app store. In other words, app store optimization (ASO) is like SEO for your mobile app. And like SEO, ASO also has two components: On-page factors and Off-page factors.
 
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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project