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TechShu's blog

21
Mar

Google Launches Android Wear

By: TechShu
Category: 

Google takes wearable technology a notch higher with the launch of its smartwatch platform called Android Wear. Android-based smartwatches by Samsung are already in the market but the Android wear is completely a different story. Why? Here’re the reasons - 

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19
Mar

Missing MH370 Flight - Did Aliens Abduct It Or Is It Stolen? What's The Online Reaction?

By: TechShu
Category: 
 
From Courtney Love’s Facebook post locating the missing flight to fake news of the plane being found in Bermuda Triangle - the missing Malaysian Airlines Flight MH370 is undeniably one of the hottest topics discussed online. It’s one of the hot searches on Google Trends. 
 
 
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13
Mar

Google Search Looks Different

By: TechShu
Category: 

Google rolled out new search results for desktop users. The font size is bigger, the search results are no longer underlined and the ads are no longer seen in a yellow-colored box. The search giant has been experimenting with search redesign since last fall, when it first began bringing out similar changes for mobile users. The changes in the layout were rolled out on a limited basis a couple of weeks back. Most users thought their search was hijacked; and some thought it was a Google hoax. The confusion was cleared when Google's Jon Wiley posted on his G+ page about it.

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12
Mar

Instagram and Omnicom Strike an Ad Deal

By: TechShu
Category: 

Get ready for insta-ads-  the photo and video sharing network has signed a deal with ad agency Omnicom. Last year Instagram had experimented with sponsored posts for brands such as Michael Kors and Ben & Jerry's. The value of the deal remains unknown -  Forbes reported the deal was worth $100 million, bloomberg pegged it at $50 million and Adweek's report mentioned it worth $40 million.  

(Michael Kors' Instagram ad as seen on desktop)

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12
Mar

What Happened When Twitter Went Down?

By: TechShu
Category: 
Twitter went down Tuesday afternoon, and everyone flipped out. The service is restored now though. But tweeps who couldn’t access Twitter have taken to the social network, mainly posting their reactions when the service crashed.  #Whiletwitterwasdown trended on Twitter (quite an irony) and we dug into the conversations. Here's what we found - 
 

Ellen DeGeneres Not Behind The Twitter Outage 

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05
Mar

How King Frederick Re-branded and Marketed Potato?

By: TechShu
Category: 

   Nobody wanted to eat potato once and then ....

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26
Feb

Pheme, The Gossip Goddess, To Catch Lies On Twitter

By: TechShu
Category: 

What travels faster than light? Gossip on social media. Remember in 2012 when a fake report on Amitabh Bacchan dying in a car crash was doing the rounds on social media? Or the Twitter hoax suggesting Justin Bieber has cancer and the pop star has urged his fans to go bald. #BaldforBieber started to trend in the US and many of his fans ( particularly teenage girls) shaved their heads in solidarity. 

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24
Feb

Google Places Updates Its Guidelines

By: TechShu
Category: 

 

Google made updates to its Place Quality Guidelines . 

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24
Feb

Chief Digital Officer - Improving scope of digital marketing in India

By: TechShu

There are new job profiles coming up every year in the space of digital marketing. 2013 witnessed a new job profile emerging globally - Chief Marketing Technologist (CMT). We at TechShu have always believed in the importance of getting someone on board who understands Marketing + Technology.  Digital marketing is a mix of digital and marketing; true innovations are not possible if you don't understand the technical possibilities. At TechShu, Ogilvy's ad mantra and high end website architecture are celebrated equally.

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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project