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TechShu's blog

05
Feb

Google Renews Deal with Twitter to Bring Back Tweets in Search Results

By: TechShu
Category: 
Do you remember the time when your tweets used to appear on Google search results? It was back in 2009 to 2011. Not only tweets were easily searchable, but it also helped users to know about world incidents, real time. 
 
A happier time for Twitter indeed. 

Breaking news: They will be back soon!

 
 
(img source- mt-hacks)
 
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04
Feb

World Cancer Day - Cancer Campaigns From Different Parts Of The Globe

By: TechShu
Category: 

1. A hair raising message 

Remember the amazing hair blowing subway ad by Swedish pharmacy brand Apotek? The first few seconds of the advert will make you think that this campaign by Swedish advertising agency Garbergs is a copy- cat ad. But wait. Watch the entire video; you’ll know the difference. 
 
 

2. #SmearforSmear Campaign 

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29
Jan

Best Super Bowl Commercials of 2015

By: TechShu
Category: 
The time has come when half of America would be at the football ground and half would be glued to their TV sets. It's also that time of the year when the entire world gets to witness some fantabulous content. Remember the Oreo tweet? 
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27
Jan

50 Digital Marketing Stats 2015 That You Should Know - Part 1

By: TechShu

Digital Marketing Budget to Increase –

  1. 84 % of marketers are planning to maintain or increase their marketing spend in 2015.  38% of marketers plan to shift spend from traditional mass advertising to digital advertising. The top spenders are Canada & Brazil. 2015 State of Marketing by Salesforce. Download Here

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20
Jan

Digital Marketing for Restaurant - 9 Unique Ideas

By: TechShu
 

1. Think outside the box:

The more unique it is, the more viral it goes. When it comes to promoting your restaurant or a new menu or a new addition to the menu, think differently. 

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18
Jan

White Hat vs Black Hat Social Media Marketing - And What Would Be Best for You

By: TechShu
You must have heard of Black Hat and While Hat SEO. They are classified as the worst and best practices for search engine marketing, given by search engines. Similarly, Black Hat and White Hat social media marketing refer to the worst and best practices, suggested by the social networking sites. 
 
Brandon Uttley of Social Fresh summarizes it as “any techniques that are essentially designed to game the system. It typically means going against the terms of service or accepted ‘best practices’ of a network.”
 
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16
Jan

Twitter Cards - A Complete Guide

By: TechShu
Let’s put it in a simple way. They are not just tweets. They are actionable tweets. 
 
Twitter cards add a unique dimension to your tweets. Apart from the message and an eye-catching image, you let your readers take an action with your tweets. It might be an email sign up form, or a “Learn more” button redirecting to your blog or an app download opportunity directly via the tweet. In other words, if you are serious about Twitter marketing, Twitter cards may prove to be the major player for you.
 
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14
Jan

How These 7 Brands Nailed Mobile Marketing?

By: TechShu
 
Mobile is not an option anymore. And brands are coming to terms with this fact. 
 
A report published by mobilemarketer.com, states that businesses “not embracing mobile will be left behind” by millennial generation (born from the early 1980s to the early 2000s).  The study, conducted by Mitek and Zogby Analytics, shows that  60% millennials think that mobile will take over the web in the next five years. 
 
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10
Jan

3 years of 21 Viral Restaurant Marketing Campaigns

By: TechShu
Last 3 years have been a roller-coaster ride for restaurants. While some of them were busy getting acquainted with the digital space, a couple of them tried their hands at producing viral content. Let’s take a look at these viral campaigns.
 

Viral restaurant campaigns in 2012

Domino’s: Domino’s UK conducted a viral Twitter campaign to increase their sales and to bring their customers’ attention back. The campaign was called “Tweet for Cheap Pizza”, where the participants had to tweet with #letsdolunch. 
 
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06
Jan

Facebook is Now a Rented Land and You Can Be Thrown Out Anytime

By: TechShu
Category: 
Facebook, a couple of weeks back, made a simple announcement – unpaid, overly promotional posts will be zapped from the user’s news feed. 
 
 
Which means not all posts by a brand will be affected. It’s the “buy it now” posts without a single iota of creativity, posts that push people to enter irrelevant promotions, and posts that reuse the exact same content from ads - are under the fire. 
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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project