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12
Aug

TechShu Marketing Digest - July 2018

By: TechShu

Our curated list of the most important, relevant, and shared digital marketing stories from the month of July. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.

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08
Jul

TechShu Marketing Digest - June 2018

By: TechShu

This curated list includes important updates and insights ( from IGTV and how digital ad landscape is getting prepared for transparency to Google AdWords becoming Google Ads) from the month of June. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.

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08
Jun

TechShu Marketing Digest - May 2018 Edition

By: TechShu

Finally on May 25 GDPR came into effect across the EU. With it, came a host of new privacy controls. This curated list includes important updates and insights  ( from GDPR and how digital landscape is getting prepared to the latest features introduced to improve customer experience on digital channels) from the month of May. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.

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01
Feb

TechShu Marketing Digest - January 2018 Edition

By: TechShu

Here's a quick read on the relevant insights for marketers. This curated list includes important updates, marketing campaigns, and insights from the month of January. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple page.

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21
Dec

Christmas Ads 2017 - The Most Viewed Ones

By: TechShu

Welcome to our Christmas wrap-up, a collection of ads that went viral in 2017. These ads tug at your heartstrings; no wonder why the internet fell in love with them. 

1. A Magical Holiday by H&M 

Here we see a dad telling his daughter a fascinating bedtime story where the daughter brings joy to unhappy children. Watch the ad featuring Nicki Minaj here. 

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17
Nov

Experiential Marketing: How These Retailers Are Leveraging Its Power

By: TechShu
Creating a meaningful relationship with customers isn't easy in today's crowded and competitive retail landscape. To stand out from the crowd and capture the attention of consumers, retailers are moving towards experiential marketing campaigns - and rightfully so. For example, Google's pop-up stores, Ralph Lauren's interactive touch-screen mirrors in their flagship location in New York, Samsung 837, and Apple stores aren't just normal retail stores ( well, some don't even sell anything), instead they create experiences which in overtime builds brand loyalty and drive revenues. 
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01
Jul

Must-Reads of June 2017

By: TechShu

Useful insights for digital marketers released in June. 

1) eMarketer US Mobile Time Spent and Activities StatPack 2017 

This report highlights -

  • Time spent with mobile, by device, channel and activity
  • Leading activities conducted on smartphones
  • Leading activities conducted on tablets

Read more here

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15
May

Restaurant Chains That're Rocking Social Media

By: TechShu
 

1. McDonald’s - Don't Pay. Simply Hug 

The fast food giant, McDonald’s is a champion when it comes to take their fans by fascination by running super interesting social media campaigns. During the 2015 Super Bowl, McDonald’s launched the “Pay With Lovin’” campaign where random customers were selected who paid for their order with ‘loving gestures’. The servers at McDonald’s stores accepted ‘loving gestures’ such as family hugs instead of cash during the promotion times (which ran from 6 a.m. to 6 p.m. from February 2 to February 14). 

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30
Apr

Digital Marketing Must-Reads Of April

By: TechShu

A collection of insights and reports released in April - and you can't skip reading them. 

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01
Apr

Must Read Digital Marketing Insights - March 2017

By: TechShu

1) Touching The Infinite. A Report On The 2017 Adobe Mobile Maturity Survey 

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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project