Social Logins: Facebook Still Rules; Google Follows Close Behind

Q1 2014 reports from Gigya and Janrain give us an insight into the world of social logins and which social media platform rules it.  According to the data shared by Gigya on Tuesday, Facebook leads with over 50 % of social logins in North America.  Google+ which covers 31 % of social logins in North America ranks second, followed by Yahoo with 15 %. Facebook-rival Twitter lags far behind with merely 3 % of social logins.  For mobile devices, Facebook steals an even bigger share with 62 % of social logins. Google+ holds 26 % of social logins followed by Twitter’s 6 % and Yahoo’s 4 %. 

  Besides North America, Gigya’s worldwide stats also show a similar picture where Facebook tops the charts with 53 %, Google comes second with 28 % and Yahoo is at the third place with 13 %. 

  Janrain’s Q1 2014 report shows another interesting trend. Despite Facebook enjoying a greater market share in social logins, Google+ is slowly but steadily eating on its share. The report shows that Facebook’s share of social logins during Q1 2014 dropped from 45% to 42%. With 38% of all social logins, Google’s popularity continues to rise. Yahoo also witnessed its largest single quarter increase in preference in four years; its share of social logins improved 1.5% during Q1 2014.  

 The login data  is broken down by 6 verticals explained in the official Janrain blog – 

  • On B2B sites, Google actually overtook Facebook and LinkedIn as the most popular choice by consumers for the first time, but its lead in this segment remains narrow.
  • Facebook extended its wide lead on entertainment and gaming sites at the expense of Twitter, with its share improving from 63% to 66%.
  • Google’s share increased within the retail segment during Q1 2014, with its share improving from 23% to 26%. As services such as Google Play become more prominently used for app and media purchases, consumers may increasingly associate their Google identity with eCommerce and become more comfortable with using their Google identity in the context of purchasing products on retail sites and apps.   


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