Google + Post Ads Now Available To All Advertisers

Last year Google introduced +Post ads to a select number of advertisers including +Toyota USA  and Mondelez brands +RITZ crackers  and +Cadbury UK. On April 16, 2014 the search giant announced that +Post ads would be available to all Google+ brand pages that have more than 1,000 followers. Also, Google announced that it’s piloting two new features – promoted Hangouts on Air and automatic post promotion. 

What are + Post Ads?

 +Post ads let brands turn their Google+ content, like a photo or video or even a Hangout, and turn it into an interactive display ad that runs across the Google Display Network. Here’s a +Post Ad by Toyota USA for the launch of the 2014 Corolla. For this campaign, Toyota USA saw a 50% higher engagement rate than the industry average for rich media ads.

What’s So Cool About +Post Ads? 

They’re meant for the social web. The let the advertisers start conversations right from the ad – users can reshare a video, leave a comment or a question for the brand, or even join a live Hangout.


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