Adobe’s Social Media Intelligence Report for Q1 gives an insight into a number of questions such as –
According to the report – users comment, like and share posts the most on Fridays.
Sundays turned out to be damp squib. It’s the least likely day to receive any sort of post engagement. It’s important for marketers to know when’s their audience likely to engage with them the most. It helps them create engagement strategies accordingly. Here’s the Facebook brand post impressions and engagement by day –
Users engage mostly when the posts are accompanied with images. Engagement with text posts have declined from 18% ( Q1 2013) to 9% (Q1 2014). But the posts to watch for are the video posts; engagement with video posts is up 25% year-over-year and 58% quarter-over-quarter. The number of videos being watched has also increased – thanks to the recent Facebook changes. Engagement with post links are also up.
The report also mentions that the Facebook ad clicks and impressions are both up.
The report is based on consumer data from Adobe Social, Adobe Media Optimizer, and Adobe Analytics to brand sites during 2013 and 2014.