Developers guide to implement structural SEO | Digital Marketing Agency India

Developers guide to implement structural SEO

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Structural SEO is about implementing the SEO changes in a structural format that would follow through the similar cluster of pages and subsequently cover the entire website.  Structural formats should follow through the Homepage, Category, sub-category and Product pages which will make a stronger SEO foundation for the site. Structural SEO is suitable for:

  1. Ecommerce websites
  2. Enterprise websites
  3. Big Brands having numerous pages (high chance that no of pages will increase)
  4. Forum based websites
  5. Portal type websites like Gaming, Travel, Films etc
  6. Any website having a cluster of similar pages

For Ex: Ecommerce websites does have the following structure:
 

Home Page:

  1. Implementing On-Page to the Home Page of the site: This is easy; just follow the steps mentioned in the Home-Page doc. Change the home page Title, Descriptions, keywords, canonical tag, H tags accordingly.

Category Pages

  1. Implementing On-page to all the category pages:
    1. Pick the category page doc
    2. Go to the Recommendations section
    3. See the title tag first
    4. Try to code all the category pages in such a way that ‘Cosmetics’ category will have the title: Cosmetics – Beauty Products Online From Luxury Boutique   
    5. For category ‘Skin Care’, the title will be: Skin care – Beauty Products Online From Luxury Boutique. This format of titles will be implemented for all the category pages. In this way there will be one variable element in all the title tags which in this case is the category name.
    6. See the Meta Description next: The same theory will follow across all the category page descriptions changing the name of the Category as mentioned in color in the doc. The remaining part will be same for all the descriptions.
    7. Leave the Meta Keywords section as blank.
    8. URl structure: For the cosmetic category the suggested URL is http://www.luxuryboutique.biz/cosmetics for the Skin Care the suggested url is http://www.luxuryboutique.biz/skin-care. In this way it is suggested all the category page urls to be changed. Please note, once you change the URL, do 301 redirection of the old url to the new one. Also use hyphen(-) (as mentioned in skin-care) in case of long url. This is seo friendly url.
    9. Canonical Tag: add canonical tag in the header section to all the category pages as suggested.
    10. H Tags: Please follow the instructions as suggested in the Doc.
    11. Please follow all the instructions and implement accordingly as much as possible.

Sub-Category Pages

  1. Implementing On-Page to all the sub-category pages:
    1. Now open the sub-category page doc
    2. Go to the recommendations section
    3. Title Tag: Code all the sub-category pages in such way that for ‘Eye’ sub-category the meta title will be: Eye Shadow - Cosmetics – Beauty Products Online From Luxury Boutique
    4. For the sub-category ‘lip butter’, the title will be: Lip Butter - Cosmetics – Beauty Products Online From Luxury Boutique (as the Lip butter comes under Cosmetics section).  In this way there will be one variable element in all the title tags which in this case is the both subcategory  and category name.
    5. In this way all the sub-categories will have Titles.
    6. Meta Descriptions: The same process is applicable for the description section also. We have to take care of the appearance of subcategories with respect to their own categories (as mentioned in color codes).
    7. Keep the Meta keywords section as blank.
    8. URL: change the url as suggested and do 301 redirection of the old urls to the new urls to keep the SEO value intact. In case of long urls, use (-) as suggested above to keep the stricture SEO friendly.
    9. Canonical Tags: suggested earlier.
    10. H Tags: Please follow the instructions as suggested in the Doc.

Product Pages

  1. Implementing On-page to all the product pages:
    1. Now please open the Product Page Doc
    2. We are taking the example of Hypnoteyes Eye Shadow: http://www.luxuryboutique.biz/index.php?route=product/product&path=59_60...
    3. The Title Tag will be: Hypnoteyes Eye Shadow – Eye Shadow – Cosmetics - Beauty Products Online From Luxury Boutique. In this way there will be one variable element in all the title tags which in this case is the all product ,  subcategory and category name.
    4. Follow the color code here: first one is the product, second one is the subcategory and the last one is category
    5. Now we have to implement Titles and Descriptions for all the Products pages in the site.
    6. Each product page title will contain respective subcategory and category name in the title tags.
    7. The same theory is applicable while we implement the descriptions
    8. Keep the meta keywords section blank
    9. Follow the URL structure as suggested
    10. Once you change the URLs, do 301 redirection of the old product page URLS to the new URLs
    11. Maintain the seo friendly url structure as suggested
    12. Implement canonical tag as suggested
    13. H Tags: Please follow the instructions as suggested in the Doc.
TechShu Consultancy Pvt. Ltd
22-05-2013
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