A Practical Checklist to Use Before You Hire a PPC Company in Mumbai

Businesses waste a lot of money on clicks that will never convert. The platform itself isn’t what’s failing you. What’s really at fault is the thinking behind how the account gets run. Before you finalize a PPC firm in Mumbai for your business, consider the following questions first! These will actually help you understand whether the agency will actually manage your paid campaigns or just create campaigns and forget?

Do they consider your economics first, rather than the ad account?

The best PPC management companies work from your figures, the size of the average order, your sales cycle, the lifetime value of the customer, and the acceptable cost of acquisition. If an agency wants to start spending your budget before knowing your customer’s value, they’re working without a map.

Can they identify your wasted money?

Ask them to review a month of your ads. A good team is one that analyzes the performance, debugs your campaigns from the core, and identifies the exact bottlenecks. Beware if they cannot specify what is draining your budget.

Which people from your agency are Google-certified?

Ask about the firm’s status as a Google Premier Partner and the certification of individuals on your account. This is not very common. Only a few digital marketing agencies working with larger brands and a big ad budget usually have this designation. 

How do they manage landing pages and tracking?

Great ad management falls flat on a poor landing page. Find out who owns conversion rate optimisation and how they will track that. If PPC and landing pages live in two different silos, you’re leaking cash between them.

How often do they report?

You need to spend, leads, cost per lead, and pipeline in near real time, not impressions every month. Ask to look at a sample dashboard. Transparency equals confidence.

Questions to ask in an interview

• Do they forecast customer acquisition costs (CAC) and lifetime value (LTV) before setting budgets?
• Do they perform a PPC audit of your current account and tell you where you are wasting cash?
• Are your account managers Google-certified and named?

One more question: What would they do if your campaign failed to deliver results in month one? A sophisticated PPC firm gives you a method of diagnosis. A lesser PPC firm will blame it on the market or will need more budget. PPC marketing pays off for discipline, not zeal. Your perfect partner will be one who accounts for each rupee and tells you how and where it was spent. This accountability, not any catchy slogan, is what you really want to buy.