Lead Tracking | Digital Marketing Agency India

Lead Tracking

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Lead Tracking - Guideline


Case to understand the tracking:
A. Facebook ads refers to a page in straightline.in/A
B. An ad network ads refers to the same page in straightline.in/A
C. Twitter campaign refers to a different page in straightline.in/B

These are the 2 options:
Google analytics:
It is based on URL/Event tracking. We will come to know:
1. From where people came in (Source, keywords, country etc)
2. What is the average path
3. Goals (if there is a thank you page)
CMS (within website)
It is based on the referral url and cookies:
1. What referral url source we came in
2. How many sales through it (also per conversion/registration/sales/signup we can see the source of referral).

Google analytics:
For customization of the referral url, we can use http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578 (Such customization can help us track different ads, campaigns and different sources consistently)
For the above cases:
We will change the campaign source (Facebook, Networkplay, Twitter resp)
Medium (cpc, cpa, organic resp)
Campaign content (Ad names and we can also say whether it is by the agency, techshu or SL)
Screenshot for URL builder

Note: Now when a person signs up or buys something (We only get to know the count or total transaction value) but we don’t get to know who? (Thus we won’t be able to track the person offline, in order to achieve that you need to use your CMS based tracking)

CMS based tracking:
The person comes to a page http://www.straightline.in/A here we pass the needed parameters (we can use the same Google analytics parameters like utm_source (which is advisable). So we have the url as http://www.straightline.in/?utm_source=facebook&utm_medium=cpc&utm_conte...
1. The person clicks on this url from Facebook ads and visits SL website
2. SL creates a cookie and stores the needed info like source, ad type etc (this needs to be coded)
3. When the person signups up the page (This needs to be coded), the cookie is read and the parameters like (source, ad type) are stored in the database. (Thus we will come to know a particular user’s referral source if utm_source is mentioned).
4. (Default values) in case if the utm_source is not mention, take the referral website (page) as the source.
Using CMS based tracking we can track the person offline and when the sales in done to 100% we can update the database whether the sale is done 100% (which is not possible in the case of Google analytics (easily))

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