ComScore, the internet marketing research company, released a white paper providing details for which Facebook features are most used and where users interact with branded content on Facebook. 27% of Facebook browsing is on the news feed and home page, which is, 4% of all time spent online in the US. 21% of time was spent on profiles, 17% on Photos, 10% on applications, and 25% on the rest of the site, according to the report.
Most of the user engagement with branded content happens on the news feed and not on the brands’ pages, however, it is to be noted that the average brand in the top 100 Facebook Pages reaches only 16% of their fans per week if they post five days a week.
The report is based on a two million person opt-in panel of Facebook users who gave their consent on their Facebook activities to be monitored,
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