SEO Glossary - A | Digital Marketing Agency India

SEO Glossary - A

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  1. B2B: Business to Business.

  2. B2C: Business to Consumer

  3. Back link (inlink, incoming link): Link obtained from a website/page.

  4. Black hat Search engine optimization tactics: SEO tweaks used to rank a particular website for keyword queries but are against Google Webmaster Guidelines.

  5. Blog: A website which presents content in a chronological series. Most blogs us a Content Management System like WordPress rather than individually crafted WebPages. Bother blogging platforms include Blogger, Tumblr etc..

  6. Bot (robot, spider, crawler): A program used by Search engines like google to find and add web pages to their database. A bot crawls the website and a cache copy of crawled page is stored in the search engine database.

  7. Bounce rate: this is a figure expressed in percentage. It is the percentage of users who enter a site and then leave it without viewing any other pages.

  8. Bread crumbs: Navigable links appearing as a horizontal bar before the beginning of the main content. It helps the user to understand their exact location on the page; additionally it is advantageous from Search Engine Perspective

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