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Digital Marketing

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18
Feb

5775 Ways Brands Are Using Visual Content

By: TechShu

Storytelling with Pictures

Visual content isn’t new. It’s been there since ages. Cavemen drew pictures on cave walls to tell their stories.

(*img source - reddit)

Pictographs were used in ancient Egypt and China to communicate. It was a form of recordkeeping in the Indus River Valley and Sumer during the Neolithic Era.

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20
Feb

How Content Marketing & Social Media Should Work Together

By: TechShu
 
We are living in a digital age, where content marketing and social media marketing are inseparable. Many marketers think that these two are just the same. There is also a confusion between content creation and content marketing. 
 
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23
Feb

How to Use Storytelling in Content Marketing

By: TechShu
- lookbookhq
 
We all love stories! Be it an individual or a business. From a consumer’s point of view, they connect with the emotion more than anything else. From a business’s PoV, stories address the pain-point of their audience easily. For both, it’ a win-win situation. So, can we say storytelling is the future of marketing? Yes, it surely is! 
 
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27
Feb

A Guide to Cope up With Decreased Facebook Organic Reach

By: TechShu
Have you noticed a reduced organic reach for your Facebook posts these days? 
 
Decreased organic reach has been the talk of the town for some time now. Speculations and anticipations are everywhere. Is it going to be zero soon? Well, you can be relieved as of now. Facebook organic reach is not dead. However, it may continue to move downwards. 
 
Worried? Don’t be.
 

Here are 3 reasons not to panic: 

 
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03
Mar

A Balanced Method to Mix and Match Owned Media & Earned Media

By: TechShu

We already know that content is king and it’s also true that we’re living in an age of content overload. Everyone is a publisher. Everyone tries to attract his target users with content, but only a few succeed. If you're already an established brand, it’s not going to be tough for you. But if you’re still trying to make a mark, there is a steep road ahead. This article will help you. 

First things first

When it comes to content marketing, there are three distribution areas.

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04
Mar

10 Social Media Myths That May Hold You Back

By: TechShu
 
 
Myth # 1: Your business is not social: We heard many people saying that their business is too professional for social media. 
 
Truth: According to a Pew research, 72% online adults are social media savvy. No matter if you deal with legal issues or building construction materials, there is no chance that you won’t find your customers on social media. You just need to find out where they spend their online social time and create content that would attract them.
 
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06
Mar

30 Content Marketing Stats Exclusively For B2B Marketers

By: TechShu

Content Marketing Rises In Importance

1) 98% B2B marketers say content marketing is core to their marketing strategy, according to State of B2B Content Marketing in 2015 by Regalix. 
 
 
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10
Mar

Importance of Blogging for E-commerce Businesses

By: TechShu
Into E-commerce? Have you tried blogging yet? You must be thinking how would that help? Here are 5 reasons that you must explore blogging for your E-commerce venture.

Blog is a better catalogue:

When you have thousands of products to showcase, what would be a more organized way to present them other than on a blog? None! 
 
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12
Mar

6 Pillars of Video Marketing

By: TechShu
Visual is the future of content marketing. And when it comes to visuals, videos are, perhaps, the most engaging and popular media content. It’s not just a saying, now we have data to support it. 
 
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16
Mar

11 Mobile Marketing Trends to Watch in 2015

By: TechShu
You must've heard these sentences umpteen times. But let's add some data that'll add more clarity here. 
 
  • 78% of US-based Facebook users access the network from their phones and 75% do it on Twitter (Techcrunch). 
  • Over 35% of all smartphone users check their mobile devices before getting off the bed (Pew). 
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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project