Digital Marketing | Digital Marketing Agency India

Digital Marketing

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24
Feb

Chief Digital Officer - Improving scope of digital marketing in India

By: TechShu

There are new job profiles coming up every year in the space of digital marketing. 2013 witnessed a new job profile emerging globally - Chief Marketing Technologist (CMT). We at TechShu have always believed in the importance of getting someone on board who understands Marketing + Technology.  Digital marketing is a mix of digital and marketing; true innovations are not possible if you don't understand the technical possibilities. At TechShu, Ogilvy's ad mantra and high end website architecture are celebrated equally.

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17
Feb

Most Talked About Valentine's Day Campaigns in 2014

By: TechShu

Come February and it's time for the marketers to play the love tune. This year we saw some witty, sweet and unabashedly romantic campaigns. We've rounded up some of the most talked  videos, ads and online Valentine's Day campaigns in 2014. 

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13
Nov

Web Summit 2014 – key takeaways for digital marketers

By: TechShu

We’d a great time at the Summit.  Learnt new things, struck up digital conversations with amazing people from the industry, discussed ideas, walked a lot, drank countless cups of coffee, attended the Google workshop, and not to forget checked out the new Audi A3 e-tron. All in all, they were  3 days of learning + fun.

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12
Dec

Facebook: 7 Call-to-Action Buttons for Business Pages

By: TechShu

Facebook knows how to please marketers

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14
Jan

How These 7 Brands Nailed Mobile Marketing?

By: TechShu
 
Mobile is not an option anymore. And brands are coming to terms with this fact. 
 
A report published by mobilemarketer.com, states that businesses “not embracing mobile will be left behind” by millennial generation (born from the early 1980s to the early 2000s).  The study, conducted by Mitek and Zogby Analytics, shows that  60% millennials think that mobile will take over the web in the next five years. 
 
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16
Jan

Twitter Cards - A Complete Guide

By: TechShu
Let’s put it in a simple way. They are not just tweets. They are actionable tweets. 
 
Twitter cards add a unique dimension to your tweets. Apart from the message and an eye-catching image, you let your readers take an action with your tweets. It might be an email sign up form, or a “Learn more” button redirecting to your blog or an app download opportunity directly via the tweet. In other words, if you are serious about Twitter marketing, Twitter cards may prove to be the major player for you.
 
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10
Jan

3 years of 21 Viral Restaurant Marketing Campaigns

By: TechShu
Last 3 years have been a roller-coaster ride for restaurants. While some of them were busy getting acquainted with the digital space, a couple of them tried their hands at producing viral content. Let’s take a look at these viral campaigns.
 

Viral restaurant campaigns in 2012

Domino’s: Domino’s UK conducted a viral Twitter campaign to increase their sales and to bring their customers’ attention back. The campaign was called “Tweet for Cheap Pizza”, where the participants had to tweet with #letsdolunch. 
 
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18
Jan

White Hat vs Black Hat Social Media Marketing - And What Would Be Best for You

By: TechShu
You must have heard of Black Hat and While Hat SEO. They are classified as the worst and best practices for search engine marketing, given by search engines. Similarly, Black Hat and White Hat social media marketing refer to the worst and best practices, suggested by the social networking sites. 
 
Brandon Uttley of Social Fresh summarizes it as “any techniques that are essentially designed to game the system. It typically means going against the terms of service or accepted ‘best practices’ of a network.”
 
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27
Jan

50 Digital Marketing Stats 2015 That You Should Know - Part 1

By: TechShu

Digital Marketing Budget to Increase –

  1. 84 % of marketers are planning to maintain or increase their marketing spend in 2015.  38% of marketers plan to shift spend from traditional mass advertising to digital advertising. The top spenders are Canada & Brazil. 2015 State of Marketing by Salesforce. Download Here

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TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project