Digital Marketing

Panda, launched in 2011, affected 11.8% of queries, causing havoc among prominent search engine players who earned their rankings by publishing low-quality content frequently. Similarly, the Penguin update, launched in 2012, which targeted spammy link-building techniques, affected 3% of search results. 

Social media users are expected to reach almost 6 billion by 2027. Therefore, brands must maintain a social presence now that it is no longer an option. However, the days of posting content and crossing your fingers are long gone.

With more competition, information overload, and networks than ever, having a well-defined strategy enables you to say "no" to efforts that don't make sense.

Due to the rapid changes in consumer behaviour and the marketing landscape, traditional business models find it challenging to keep up. In response, many marketers are embracing digital transformation by partnering with digital marketing firms — to leverage skilled people, efficient processes, and supporting technology, to connect with a broader audience digitally.

Today, consumers increasingly count on the internet to acquire anything they need. Among the reasons behind this transformation are globalisation, mobile devices, and the COVID-19 pandemic.

There is a lot of debate about whether organic or paid marketing is better. Some believe that content marketing is the gift that keeps on giving, while others believe that PPC is a great way to increase conversion rates and deliver fast predictable results.

No matter which of the above teams you belong to, how about combining both strategies and creating a hybrid digital marketing campaign?

90% of young adults between 18 and 29 use social media. In addition, one-third of millennials say they prefer social media for communicating with businesses. Thus, Social media is one of the most powerful tools in your marketing arsenal.

2022 was a year of many changes, but one thing that remained constant was social media serving as the gateway for knowledge sharing, career advancement, and brand building. Consequently, many small business owners and large corporations turned to us as their social media agency in Kolkata to intensify their marketing efforts and generate buzz around their brand, product and services. 

Over 90% of online experiences begin with a search engine, resulting in around 3.5 billion daily searches on Google alone. Type a query, and boom! The SERP explodes with millions of results. The results include both organic and paid content.

In the wake of COVID, 56% of consumers prefer to shop locally and support smaller and local brands. Moreover, 80% of local searches convert.