SEO Glossary - S | Digital Marketing Agency India

SEO Glossary - S

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1. Sandbox - There has been debate and speculation that Google puts all new sites into a “sandbox,” preventing them from ranking well for anything until a set period of time has passed. The existence or exact behavior of the sandbox is not universally accepted among SEOs.

2. Scrape -  copying content from a site, often facilitated by automated bots. - Definition revised based upon advice from Michael Martinez

3. Search engine (SE) -  a program, which searches a document or group of documents for relevant matches of a users keyword phrase and returns a list of the most relevant matches. Internet search engines such as Google and Yahoo search the entire internet for relevant matches.

4. Search engine spam -  Pages created to cause search engines to deliver inappropriate or less relevant results. Search Engine Optimizers are sometimes unfairly perceived as search engine Spammers. Of course in some cases they actually are.

5. SEM - Short for search engine marketing, SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

6. SEO - Short for search engine optimization, the process of increasing the number of visitors to a Web site by achieving high rank in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that users will visit the site. It is common practice for Internet users to not click past the first few pages of search results, therefore high rank in SERPs is essential for obtaining traffic for a site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be indexed and favorably ranked by the search engine.

7. SERP - Search Engine Results Page

8. Site map - An XML sitemap is the index of a website where from the search engines get an idea about the important pages of the website. A sitemap can be effectively used to prioritize the URLs and also moderate the frequency of crawl.

9. SMM (Social Media Marketing) - Website or brand promotion through social media

10. SMP (Social Media Poisoning) - Several (possibly illegal) black hat techniques designed to badmouth a competitor as a spammer - For example, blog comment spamming in the name / brand of a competitor

11. Sock puppet - A identity used to either hide a persons real identity or to establish multiple user profiles.
12. Social bookmark A form of Social Media where users bookmarks are aggregated for public access.
13. Social media -  Various online technologies used by people to share information and perspectives. Blogs, wikis, forums, social bookmarking, user reviews and rating sites (digg, reddit) are all examples of Social Media.
14. Social media marketing (SMM) -  Website or brand promotion through social media

15. Spam ad page (SpamAd page) - A Made For Adsense/Advertisement page which uses scraped or machine generated text for content, and has no real value to users other than the slight value of the adds. Spammers sometimes create sites with hundreds of these pages.

16. Spamdexing - Spamdexing or search engine spamming is the practice of deceptively modifying web pages to increase the chance of them being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a dishonest manner. - Wikipedia

17. Spammer -  A person who uses spam to pursue a goal.

18. Spider (bot, crawler) - A specialized bot used by search engines to find and add web pages to their indexes.

19. Spider trap -  an endless loop of automatically generated links which can “trap” a spider program. Sometimes intentionally used to prevent automated scraping or e-mail address harvesting.

20. Splash page -  Often animated, graphics pages without significant textual content. Splash pages are intended to look flashy to humans, but without attention to SEO may look like dead ends to search engine spiders, which can only navigate through text links. Poorly executed splash pages may be bad for SEO and often a pain in the ass for users. - Definition revised based upon advice from Michael Martinez

21. Splog - Spam Blog which usually contains little if any value to humans, and is often machine generated or made up of scraped content.

22. Static page - A web page without dynamic content or variables such as session IDs in the URL. Static pages are good for SEO work in that they are friendly to search engine spiders.

23. Stickiness  - Mitigation of bounce rate. Website changes that entice users to stay on the site longer, and view more pages improve the sites “stickiness”.

24. Supplemental index (supplemental results) - Pages with very low pagerank, which are still relevant to a search query, often appear in the SERPs with a label of Supplemental Result. Googles representative’s say that this is not indicative of a penalty, only low pagerank. - Previous Definition revised based upon advice from Michael Martinez

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