Twitter Now Has 255 Million Monthly Active Users | Digital Marketing Agency India

Twitter Now Has 255 Million Monthly Active Users

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Twitter shared its financial results for Q1 2014 - the company reported $250 million in revenues out of which advertising revenue totaled $226 million. And mobile advertising revenue was approximately 80% of total advertising revenue.

Here're the key numbers - 

 

First Quarter 2014 Operational Highlights

 
  • Average Monthly Active Users (MAUs) were 255 million as of March 31, 2014, an increase of 25% year-over-year.
  • Mobile MAUs reached 198 million in the first quarter of 2014, an increase of 31% year-over-year, representing 78% of total MAUs.
  • Timeline views reached 157 billion for the first quarter of 2014, an increase of 15% year-over-year.
  • Advertising revenue per thousand timeline views reached $1.44 in the first quarter of 2014, an increase of 96% year-over-year.

 

First Quarter 2014 Financial Highlights

 
  • Revenue - Revenue for the first quarter of 2014 totaled $250 million, an increase of 119% compared to $114 million in the same period last year.
  • Advertising revenue totaled $226 million, an increase of 125% year-over-year.
  • Mobile advertising revenue was approximately 80% of total advertising revenue.
  • Data licensing and other revenue totaled $24 million, an increase of 76% year-over-year.
  • International revenue totaled $70 million, an increase of 183% year-over-year. International revenue was 28% of total revenue.

Check the full release here

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