PPC - Myths, Reality, Industry Standard, ROI
Myth: PPC is very costly, we can not afford it.
Reality: Its not about the cost, its about the retrun. If you get revenue of $3 by investing $1, there is no harm in investing, right? You are not loosing money, you are gaining infact.
Myth: PPC is for sales only
Reality: PPC can also be for expoure, ppc can also be for branding. The objective of a ad offline, like ad in TV or ad in horading is not sales but exposures, same goes for online ad also. Its not only for getting sales only, its also about reach to your target audience and giving you that kind of visibility that you always needed.
Myth: Low biding keywords should be choosen
Reality: The answer is same like the first. Its not about going cheap or going costly, its about ROI. Which ever keyword can give you good resturn, you should go with it.
Here is an infographic for Industry PPC standrds, source:wordstream
Return on Investment
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