leads for real estate through online source | Digital Marketing Agency India

leads for real estate through online source

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For sustenance and growth of business it is essential to get leads. Marketing efforts both online and offline are directed towards lead generation. Real estate is amongst the most profitable businesses particularly in places where it is scarce. Like all other businesses there are companies and commissioned agents engaged in this trade. Real estate leads are generated through conventional offline processes and contemporary online methods.    
Creating leads for real estate online has its own challenges. It is very unlike sending mailers and then working on the leads as conducted in offline methods. When it comes to online, generating leads is quite an innovation and a challenge at the same time!!
Online lead generation for Real estate has a competitive edge over its counterparts...here’s why.

  • The reach of online marketing is significantly larger than conventional methods it has greater capacity of generating leads.
  • You get to target geographical areas distinctly without having to incur additional overhead costs.
  • Absolutely trackable ROI - you get to track the number of leads generated, their sources and can identify the source which is performing more effectively and devote your energies on that.

As a matter of fact you can utilize various channels of marketing and some of the channels are more effective than the other when it comes to generating leads.  Nonetheless we’ll go through them once

  • Pay per Click
  • Facebook Ad targeting
  • Participation in related communities
  • Email marketing
  • Affiliates

However, even after you have implemented all of the above techniques, sometime all your efforts seem to go in drain. WHY?? In this particular article we are not here to discuss the channels exactly but put in more effort to understand what are the interesting areas we can work on which will help us get that lead; or  a more authentic lead to be specific.

Integration of financial component

For getting genuine leads for real estate it is wise to mention the expected cost of any property or house in a website. Money being a limiting or deciding factor in real estate business, it is wise to mention he cost ofthe property in the website as it can weed off al the unwanted leads who would may later back off at the time of purchase.

Call to action

Offering free items is a traditional way of generating leads. For a real estate company these free items need to be chosen carefully. These free items could be a holiday for two in an exotic location, a family car, or an early booking waiver of reduced interest rates.
Having said that it is not necessary that freebies are the key factor to make conversion. People will buy when they do really have a need. However,  Freebies have always allured visitors and in case they do have a genuine need for buying home, offering a freebie might increase the chances of making the conversion happen from your site instead of another.  

Branding is a continuous effort

Real estate is a high value item, and buyers before buying or investing in them take multiple feedbacks from existing customers. These feedbacks are an integral part of a website and help in creating value judgement among potential customers. Blog posting by existing clients go a long way in generating leads for real estate. A new blog post on a monthly basis in your website is a good exercise in creating interest among prospective consumers. These blog posts should ideally be in topics that add value to your business. Blog posting should be done ideally one every month to keep its continuity and ensuring a steady flow of visitors.

TechShu Consultancy Pvt. Ltd
22-05-2013
5/5 stars
Techshu is doing very good work for me. I am continuing to use them for this ongoing project