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Value Created for Client :
- 66% reduction in Cost Per Aquisition from INR 500 to INR 170
- Verified Registration from 40/month to 6000/month.
Key Objectives:
- Reach probable serious Investors online.
- Verified Registrations - 200 each day @INR 200 CPA
- Increase verification rate & reduce CPA
Challenges:
- Getting Verified lead- via email/ call.
- Regular website engagement of the users.
- 200 verified registration per day. (from 30-40 registration per day)
- Niche targeting and competitive market (high CPC)
- 3 months timeline.
- Reduce Cost per Aquisition (from CPA- INR 500)
Achievements:
Month 1 - Achieved Registration 2000; CPA @INR 350
Milestones:
- Conversion Optimization result 5000% increase in registration growth (from 40/month to 2000/month) after one month of work.
- CPA reduction from INR 500 to INR 350 achieving a reduction of 30%
Month 2 - Achieved Registration 6000; CPA @INR 270
Milestones:
- Bettered the previous month milestone by 200% taking registrations from 2000/month to 6000/month
- Further CPA reduction by 22.86 % from INR 350 to INR 270
Month 3 - Achieved Registration 6000; CPA @INR 170
Month 3 our one point focus was to reduce CPA further keeping the registrations intact
Milestones:
- Reduced CPA further from INR270 to INR 170 improvement of 37.03%
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