Reduced Cost Per Aquisition By 66% For A Financial Website With Increased Subscription From 40/Month to 6000/Month In 3 Months Through Effective PPC Campaign & CRO

Value Created for Client :

1. 66% reduction in Cost Per Aquisition from INR 500 to INR 170                       
2. Verified Registration from 40/month to 6000/month.

Key Objectives:

1. Reach probable serious Investors online.
2. Verified Registrations - 200 each day @INR 200 CPA
3. Increase verification rate & reduce CPA

Challenges:

• Getting Verified lead- via email/ call.
• Regular website engagement of the users.
• 200 verified registration per day. (from 30-40 registration per day)
• Niche targeting and competitive market (high CPC)
• 3 months timeline.
• Reduce Cost per Aquisition (from CPA- INR 500)

Achievements:

Month 1 - Achieved Registration 2000; CPA @INR 350

Milestones:

• Conversion Optimization result  5000% increase in registration growth (from 40/month to 2000/month)  after one month of work.
• CPA reduction from INR 500 to INR 350  achieving a reduction of 30%

Month 2 - Achieved Registration 6000; CPA @INR 270

Milestones:

• Bettered the previous month milestone by 200% taking registrations from 2000/month to 6000/month
• Further CPA reduction by 22.86 % from INR 350 to INR 270

Month 3 - Achieved Registration 6000; CPA @INR 170

Month 3 our one point focus was to reduce CPA further keeping the registrations intact

Milestones:

• Reduced CPA further from INR270 to INR 170 improvement of 37.03%